The Cyprus Securities and Exchange Commission (‘CySEC’) is pleased to announce that, as part of its ongoing endeavors to help investors make better-informed investment decisions and to reduce the number of people making high-risk investments that may not be appropriate for them, it is launching a new investor protection campaign to help tackle the growing international scourge of investment harm.
Social media channels are increasingly being used to promote complex and risky products, like crypto-assets, with some employing celebrities and online influencers that may sway investors to invest in products and services they may know very little about, and which may turn out to be unsuitable for them.
CySEC’s new campaign will warn investors not to make decisions based on emotions and social pressure but rather through rational thinking and acquiring more knowledge of the products they are buying and who they are buying them from.
The CySEC campaign includes a series of investor guides, available on a special section of the CySEC website dedicated to financial education. The campaign will make substantial use of social media to target younger audiences, backed up by the comprehensive step-by-step guides and advice to help retail investors safely navigate the investment markets.